The advertising medium of ___________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place.

The advertising medium of ___________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place.

The advertising medium of ___________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place.




A. radio

B. yellow pages

C. television and cable

D. magazine

E. internet



Answer: B. yellow pages


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