The cash payment or extra amount of "free goods" awarded to sellers in the channel of distribution for undertaking certain advertising or selling activities to promote the product is a:

The cash payment or extra amount of "free goods" awarded to sellers in the channel of distribution for undertaking certain advertising or selling activities to promote the product is a:



A.

quantity discount.


B.

flexible pricing policy.


C.

promotional allowance.


D.

payoff.



Answer: C


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