The elements that make services unique are the four Is. The four Is are:
A.
inflexibility, intangibility, inconsistency, and inseparability.
B.
intangibility, inconsistency, inseparability, and inventory.
C.
incompatibility, inconsistency, inseparability, and inventory.
D.
invisibility, inconsistency, inseparability, and intangibility.
Answer: B
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Marketing
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