The firm may also choose to score the potential segment using the criteria developed by Michael Porter, which determines the intrinsic long-run attractiveness of a market or market segment, industry competitors, potential entrants, substitutes, buyers, and suppliers. These criteria make up the __________.
A.Porter's Five Forces Analysis
B.Porter Segment Attractiveness Analysis
C.Porter Five Criteria Attractiveness Scale
D.Five Criteria Analysis
E.Porter's Five Criteria Segment Analysis
Answer: A