The firm may also choose to score the potential segment using the criteria developed by Michael​ Porter, which determines the intrinsic​ long-run attractiveness of a market or market​ segment, industry​ competitors, potential​ entrants, substitutes,​ buyers, and suppliers. These criteria make up the​ __________.

The firm may also choose to score the potential segment using the criteria developed by Michael​ Porter, which determines the intrinsic​ long-run attractiveness of a market or market​ segment, industry​ competitors, potential​ entrants, substitutes,​ buyers, and suppliers. These criteria make up the​ __________.



A.Porter's Five Forces Analysis

B.Porter Segment Attractiveness Analysis

C.Porter Five Criteria Attractiveness Scale

D.Five Criteria Analysis

E.Porter's Five Criteria Segment Analysis



Answer: A


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