The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.​

The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.​


a.

​AIDA model

b.

​SWOT matrix

c.

​BCG matrix

d.

​IMC model



Answer: a.

​AIDA model


Learn More :