The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.
a.
AIDA model
b.
SWOT matrix
c.
BCG matrix
d.
IMC model
Answer: a.
AIDA model
Marketing MCQ
a.
AIDA model
b.
SWOT matrix
c.
BCG matrix
d.
IMC model
Answer: a.
AIDA model