Marketing MCQ
Marketing
The manner in which a consumer good is classified depends on the individual. One person may view a camera as a ________ and visit several stores before deciding on a brand, whereas a friend may view cameras as a _________ and will only buy a Nikon.
The manner in which a consumer good is classified depends on the individual. One person may view a camera as a ________ and visit several stores before deciding on a brand, whereas a friend may view cameras as a _________ and will only buy a Nikon.
The manner in which a consumer good is classified depends on the individual. One person may view a camera as a ________ and visit several stores before deciding on a brand, whereas a friend may view cameras as a _________ and will only buy a Nikon.
A.
shopping good
specialty good
B.
convenience good
specialty good
C.
specialty good
prestige good
D.
prestige good
unsought good
Answer: A
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