The manufacturer of a Blu-Ray-R, a recordable Blu-Ray disk that can be erased and reused, is thinking of using a skimming pricing strategy for its new product. Which of the following conditions would argue AGAINST using a skimming pricing strategy for the Blu-Ray disks?
A.
large potential market, even at a high price
B.
technological problems still exist for competitors
C.
increasing volume reduces production costs substantially
D.
consumers perceive a price-quality relationship
Answer: C