The Niagara Region Grape Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ad asks readers to log onto www.pistachios.org to register to win a prize of pistachios for a year. The association is using a _____ to measure the effectiveness of its ads.

The Niagara Region Grape Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ad asks readers to log onto www.pistachios.org to register to win a prize of pistachios for a year. The association is using a _____ to measure the effectiveness of its ads.

The Niagara Region Grape Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ad asks readers to log onto www.pistachios.org to register to win a prize of pistachios for a year. The association is using a _____ to measure the effectiveness of its ads.



A.

lottery


B.

contest


C.

premium


D.

sweepstake



Answer: D


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