Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day. Taco Bell used a sales promotion technique called:

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day. Taco Bell used a sales promotion technique called:



A.

a self-liquidating premium.


B.

a special deal.


C.

a rebate.


D.

sampling.



Answer: D


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