Marketing MCQ Marketing The Ohio River Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. The Ohio River Boatworks uses a _____ forecast.

The Ohio River Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. The Ohio River Boatworks uses a _____ forecast.

Marketing

The Ohio River Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. The Ohio River Boatworks uses a _____ forecast.

salesforce survey

top-down

buildup

lost-horse

Answer: D

Marketing MCQ

The Ohio River Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. The Ohio River Boatworks uses a _____ forecast.

The Ohio River Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. The Ohio River Boatworks uses a _____ forecast.

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