A product manager for Wilson's tennis racquets in 2010, who needed to make a sales forecast through 2013, started with the known value of 2009 sales and listed the positive factors (more tennis courts, more TV publicity) and the negative ones (competition from other sports, high prices of graphite and ceramic racquets) to arrive at the final series of annual sales forecasts. The Wilson product manager uses a _____ forecast.

A product manager for Wilson's tennis racquets in 2010, who needed to make a sales forecast through 2013, started with the known value of 2009 sales and listed the positive factors (more tennis courts, more TV publicity) and the negative ones (competition from other sports, high prices of graphite and ceramic racquets) to arrive at the final series of annual sales forecasts. The Wilson product manager uses a _____ forecast.

A product manager for Wilson's tennis racquets in 2010, who needed to make a sales forecast through 2013, started with the known value of 2009 sales and listed the positive factors (more tennis courts, more TV publicity) and the negative ones (competition from other sports, high prices of graphite and ceramic racquets) to arrive at the final series of annual sales forecasts. The Wilson product manager uses a _____ forecast.



A.

lost-horse


B.

top-down


C.

buildup


D.

salesforce survey



Answer: A


Learn More :