The step in the segmentation process in which a segment storyboard is created to test the attractiveness of each​ segment's positioning strategy is​ __________________.

The step in the segmentation process in which a segment storyboard is created to test the attractiveness of each​ segment's positioning strategy is​ __________________.



A.segment identification

B.the segment​ "acid test"

C.segment attractiveness

D.segment profitability

E.segment positioning



Answer: B


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