When Amazon first introduced the Kindle DX, an e-reader with a screen 2.5 times larger than the Kindle, it was priced at $499--$150 more than the Kindle. It was targeted to avid readers who purchased a lot of e-books to store on their Kindle DX. Amazon was likely using a:

When Amazon first introduced the Kindle DX, an e-reader with a screen 2.5 times larger than the Kindle, it was priced at $499--$150 more than the Kindle. It was targeted to avid readers who purchased a lot of e-books to store on their Kindle DX. Amazon was likely using a:

When Amazon first introduced the Kindle DX, an e-reader with a screen 2.5 times larger than the Kindle, it was priced at $499--$150 more than the Kindle. It was targeted to avid readers who purchased a lot of e-books to store on their Kindle DX. Amazon was likely using a:



a. price skimming strategy.

b. penetration pricing strategy.

c. competitive price strategy.

d. status quo pricing strategy.



Answer: a. price skimming strategy.


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