When evaluating entry into the large Boston market, Seattle-based Starbucks Coffee Company found that Coffee Connection, a well-established local chain, already occupied many prime locations. Starbucks entered the market anyway because it based its decision on:
A.
number of employees, a geographic variable.
B.
the NAICS code, a demographic variable.
C.
population density, a geographic variable.
D.
the nature of good, a customer characteristic variable.
Answer: C