Marketing MCQ Marketing When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child appealing bubblegum flavor. Later the same basic formula was given a fresh, labour to appeal to adults. Which marketing strategy is this?

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child appealing bubblegum flavor. Later the same basic formula was given a fresh, labour to appeal to adults. Which marketing strategy is this?

Marketing

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child appealing bubblegum flavor. Later the same basic formula was given a fresh, labour to appeal to adults. Which marketing strategy is this?

A) Micro marketing

B) niche marketing

C) mass marketing

D) segment marketing

Answer: D)

Marketing MCQ

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child appealing bubblegum flavor. Later the same basic formula was given a fresh, labour to appeal to adults. Which marketing strategy is this?

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child appealing bubblegum flavor. Later the same basic formula was given a fresh, labour to appeal to adults. Which marketing strategy is this?

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