Which of the following are objectives of trade​ promotions?

Which of the following are objectives of trade​ promotions?


A.

Getting retailers to carry new items and more​ inventory, buy​ ahead, or promote the​ company's products and give them more shelf space

B.

Boosting consumer brand involvement and​ short-term buying

C.

Urging​ short-term customer buying and gaining customer loyalty

D.

Generating business​ leads, stimulating​ purchases, rewarding​ customers, and motivating salespeople

E.

Getting more sales force support for current or new products and getting salespeople to sign up new accounts



Answer: A.

Getting retailers to carry new items and more​ inventory, buy​ ahead, or promote the​ company's products and give them more shelf space


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