Which of the following are objectives of trade promotions?
A.
Getting retailers to carry new items and more inventory, buy ahead, or promote the company's products and give them more shelf space
B.
Boosting consumer brand involvement and short-term buying
C.
Urging short-term customer buying and gaining customer loyalty
D.
Generating business leads, stimulating purchases, rewarding customers, and motivating salespeople
E.
Getting more sales force support for current or new products and getting salespeople to sign up new accounts
Answer: A.
Getting retailers to carry new items and more inventory, buy ahead, or promote the company's products and give them more shelf space