Which of the following is not likely to be an ethical concern raised by direct-response methods?

Which of the following is not likely to be an ethical concern raised by direct-response methods?



A. Harvesting trees to make paper for direct-response junk mail.

B. Getting direct-promotion telephone solicitations at any time.

C. Using a direct-response database that includes personal information.

D. Sending out weekly specials via an e-mail newsletter on a request only basis.

E. Coping with the constant flow of spam in e-mail boxes.



Answer: D


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