Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC) concept?​

Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC) concept?​


a.

​Proliferation of thousands of media choices beyond traditional television has made promotion easier.

b.

​Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

c.

​More selectively segmented markets have replaced the traditional broad market groups.

d.

​Marketers have discontinued the use of online advertising due to its lack of measurability



Answer: c.

​More selectively segmented markets have replaced the traditional broad market groups.


Learn More :