Which of the following is true regarding the forms of direct and digital marketing?
A.
Online marketing is the only form of direct and digital marketing.
B.
Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program.
C.
Marketers today only use direct and digital marketing.
D.
Traditional direct marketing tools are still used but are no longer important.
E.
Direct and digital marketing does not include mobile marketing.
Answer: B.
Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program.