Which of the following statements about the screening and evaluation stage of the new-product process is true?

Which of the following statements about the screening and evaluation stage of the new-product process is true?



A.

The external approach decides whether the new-product idea is technically feasible.


B.

Concept testing is part of the internal approach.


C.

New-product ideas are eliminated during the business analysis stage.


D.

A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.



Answer: D


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