Which of the following statements about the screening and evaluation stage of the new-product process is true?
A.
The external approach decides whether the new-product idea is technically feasible.
B.
Concept testing is part of the internal approach.
C.
New-product ideas are eliminated during the business analysis stage.
D.
A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.
Answer: D
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