Which of the following statements about the terms used for marketing intermediaries is true?

Which of the following statements about the terms used for marketing intermediaries is true?



A.

The most precise terms used to describe marketing intermediaries are dealer and distributor.


B.

A retailer sells to business markets.


C.

An agent has no legal authority to act on behalf of a manufacturer.


D.

A middleman is any intermediary between manufacturer and end-user markets.



Answer: D


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