Which of the following statements best describes simultaneous product development?
a.
It is used to determine the reactions of potential customers in a market situation.
b.
It is a strategy that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
c.
It is a strategy that provides general guidelines for generating, screening, and evaluating new-product ideas.
d.
It is the process where all the involved areas work together rather than sequentially during a product's development.
Answer: d.
It is the process where all the involved areas work together rather than sequentially during a product's development.