Which of the following statements is true of a secondary membership group?
a. It includes groups with which people interact regularly in an informal manner.
b. It is a direct reference group.
c. It includes groups with which people interact in a less consistent and formal manner.
d. It influences consumers' behavior when they try to maintain distance from it.
Answer: c. It includes groups with which people interact in a less consistent and formal manner.
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Marketing
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