Which of the following statements is true of an unsought product?
a.
New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
b.
Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
c.
Consumers buy unsought products regularly, usually without much planning, and at inexpensive prices.
d.
Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
Answer: a.
New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.