Which of the following statements is true of a retailer channel?​

Which of the following statements is true of a retailer channel?​


a.

It is commonly used for low-cost items that are frequently purchased, such as candy, cigarettes, and magazines.​

b.

It involves passing ownership directly from the producer to the ultimate consumer.​

c.

​It is most common when the retailer is large and can buy in large quantities directly from the manufacturer.

d.

It uses agents and brokers to procure products from manufacturers.​


Answer: c.

​It is most common when the retailer is large and can buy in large quantities directly from the manufacturer.


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