Which of the following statements is true of the business market in the United States?
a. Business markets sell goods and services for personal consumption.
b. The size of the business market exceeds the size of consumer markets.
c. The key characteristic distinguishing business products from consumer products is physical form.
d. In the business market, a single customer cannot account for a huge volume of purchases.
Answer: b. The size of the business market exceeds the size of consumer markets.
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