Which of the following statements is true of multichannel marketing?
a.
It unifies transportation and distribution systems of different channels.
b.
It becomes difficult to find the channel responsible for discrepancies in the inventory.
c.
It creates a main channel which acts as the sale and profit center.
d.
Customers are offered information, goods, services, and/or support through one or more synchronized channels.
Answer: d.
Customers are offered information, goods, services, and/or support through one or more synchronized channels.