Which of the following statements is true of buying decisions?​

Which of the following statements is true of buying decisions?​



a.

​The type of buying decision does not affect the promotional mix of an organization.

b.

​Print advertising may be used for high-involvement purchase decisions.

c.

​Consumers are the not involved in complex buying decisions.

d.

​Personal selling is most effective in helping consumers in routine decisions.



Answer: b.

​Print advertising may be used for high-involvement purchase decisions.


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