Which of the following statements is true of a firm's distribution strategy?
a.
Having too many outlets to distribute products may boost costs unnecessarily.
b.
The location of a service does not influence the distribution strategy of a time-dependent service provider.
c.
Since services are intangible, many service firms choose indirect distribution strategy.
d.
The intensity of distribution should exceed the target market's needs and preferences.
Answer: a.
Having too many outlets to distribute products may boost costs unnecessarily.