____ is defined as the variability of inputs and outputs of services, which makes services less standardized and uniform than goods.
a.
Heterogeneity
b.
Perishability
c.
Intangibility
d.
Inseparability
Answer: a.
Heterogeneity
Marketing MCQ
Marketing
____ is defined as the variability of inputs and outputs of services, which makes services less standardized and uniform than goods.