Which of the following statements is true of bundled pricing?
a.
It is simpler for a firm to administer than individually pricing each element.
b.
It is a pricing strategy that does not apply for services.
c.
It is preferable when consumers are willing to pay extra for every part of the service.
d.
It is a pricing strategy where customers pay only for the service elements they use.
Answer: a.
It is simpler for a firm to administer than individually pricing each element.