You are flying first class from Halifax to Vancouver for a well-deserved vacation. Right behind first class a passenger is playing the harmonica loudly and it is obvious that he has had too much to drink. Your perception of the airline changes and you may not choose this airline again. Because you associate the drunken harmonica player with the airline, this is a problem with ______________ when it comes to the uniqueness of services.

You are flying first class from Halifax to Vancouver for a well-deserved vacation. Right behind first class a passenger is playing the harmonica loudly and it is obvious that he has had too much to drink. Your perception of the airline changes and you may not choose this airline again. Because you associate the drunken harmonica player with the airline, this is a problem with ______________ when it comes to the uniqueness of services.

You are flying first class from Halifax to Vancouver for a well-deserved vacation. Right behind first class a passenger is playing the harmonica loudly and it is obvious that he has had too much to drink. Your perception of the airline changes and you may not choose this airline again. Because you associate the drunken harmonica player with the airline, this is a problem with ______________ when it comes to the uniqueness of services.



A.

inventory


B.

inseparability


C.

intangibility


D.

inconsistency



Answer: B


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