You probably own several pairs of blue jeans. Further, it is likely that you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) ____, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

You probably own several pairs of blue jeans. Further, it is likely that you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) ____, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.



A.

organizational chain of command


B.

organizational hierarchy


C.

marketing channel


D.

marketing hierarchy



Answer: C


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