A beer advertisement shown locally in which a young man in a bar asks a lady what "sign" she is and receives the reply "exit 8A"
a. serves as an example of "noise."
b. shows an advertiser drawing on the "frame of reference" or "field of experience" of the audience.
c. illustrates "leveling"
Answer: b. shows an advertiser drawing on the "frame of reference" or "field of experience" of the audience.