A market-oriented company with the proper concept of exchange understands a market to be:
a. a group of buyers and sellers negotiating an exchange.
b. a geographic location.
c. the combination of producers, wholesalers, and retailers involved in creating a transfer.
d. all potential customers with a particular need willing and able to engage in exchange to meet the need.
Answer: d. all potential customers with a particular need willing and able to engage in exchange to meet the need.