In the adoption process, the last group of people to adopt a product are referred to as
a. innovators.
b. early adopters.
c. dogs.
d. recalcitrant.
e. lethargic.
f. laggards.
g. delayers.
h. decliners.
Answer: f. laggards
Marketing MCQ
Marketing
In the adoption process, the last group of people to adopt a product are referred to as