Marketing MCQ
Principles of Marketing
A software development firm is introducing a newly created cloud computing application. In the initial stages of the product's launch, the firm wants to educate potential customers about the product's features and benefits. At this point, which of the following promotion objectives is the firm most likely to pursue?
A software development firm is introducing a newly created cloud computing application. In the initial stages of the product's launch, the firm wants to educate potential customers about the product's features and benefits. At this point, which of the following promotion objectives is the firm most likely to pursue?
A software development firm is introducing a newly created cloud computing application. In the initial stages of the product's launch, the firm wants to educate potential customers about the product's features and benefits. At this point, which of the following promotion objectives is the firm most likely to pursue?
a) Differentiating
b) Persuading
c) Informing
d) Prioritizing
e) Reminding
Answer: c) Informing
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