A television ad for the Decimal Technology company specifically states that "Decimal computers are faster and more reliable than Executive computers." This is an example of _____ advertising.

A television ad for the Decimal Technology company specifically states that "Decimal computers are faster and more reliable than Executive computers." This is an example of _____ advertising.



a) Institutional

b) Model

c) Reminder

d) Comparative

e) Pioneering



Answer: d) Comparative


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Principles of Marketing

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