Aster Co. has introduced a new product and set the price to achieve "the 10% share we need to be in the game." This is an example of a

Aster Co. has introduced a new product and set the price to achieve "the 10% share we need to be in the game." This is an example of a

Aster Co. has introduced a new product and set the price to achieve "the 10% share we need to be in the game." This is an example of a



a) Status quo objective

b) Target return objective

c) Profit maximization objective

d) Profit-oriented objective

e) Sales-oriented objective



Answer: e) Sales-oriented objective


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