A marketing manager for a large company sets a specific amount of profit as an objective, which is stated as a percentage of sales. The manager compares the performance of each division of the firm against this objective and drops those divisions that are not yielding the specifies profit. Which of the following pricing objectives is the marketing manager using in this scenario?
a) Status quo objective
b) Target return objective
c) Market share objective
d) sales growth objective
e) sales-oriented objective
Answer: b) Target return objective
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Principles of Marketing
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