Buzz Marketing is a term introduced to describe ______________ .
a. short term marketing efforts designed to create a maximal effect for products about to be introduced.
b. marketing efforts designed to reduce the number of intermediaries; the goal is to achieve direct marketing.
c. efforts by individuals who have no vested interest in the product other than sharing a positive experience with their friends.
d. intermittent promotional efforts used to save money or to extend the time of the promotional campaign.
e. company efforts to create the appearance of positive word of mouth about the offering.
Answer: a. short term marketing efforts designed to create a maximal effect for products about to be introduced.