Consumers are more likely to perceive the value of a product to be less than its cost if:
a.
in consumers' minds, the product's price is set too high.
b.
the product's manufacturer gains very little profit from the product.
c.
the product has an inelastic demand.
d.
the product's demand and supply attain the state of price equilibrium.
Answer: a.
in consumers' minds, the product's price is set too high.
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