Which of the following is true of price-quality relationships?
a.
Consumers lack information about the quality of lowerpriced goods due to poor advertising.
b.
Consumer demands for higherpriced goods remain unchanged even if their quality declines.
c.
Consumers perceive lowerpriced goods to be more long lasting than higherpriced goods.
d.
Consumers believe that higher priced goods are manufactured with better quality of ingredients.
Answer: d.
Consumers believe that higher priced goods are manufactured with better quality of ingredients.
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Marketing
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