Through the use of computer-generated shipping notices AllCare Hardware successfully removes unnecessary coats in its supply chain. According to its vice president of inventory for the retailer, "Information that had to gathered through 3 to 4 phone calls before is now just one click away." This is an example of the use of __________.
a. measurement and feedback integration
b. relationship integration
c. customer integration
d. technology and planning integration
Answer: d. technology and planning integration
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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