Dallas-based Dean Foods is one of the leading food and beverage companies in the United States. Its __________ includes soy products, coffee creamers, dips and dressing, pickles, sauce, ice cream, yogurt, sour cream and cottage cheese. Its fresh milk and cream __________ includes regular and flavored milks, lactose-free milk, buttermilk, and half and half.
a. product tangibility; product unit
b. product mix; product unit
c. product line; product mix
d. product unit; product tangibility
e. product mix; product line
Answer: e. product mix; product line