Describe the six elements of the promotional mix:
a) personal selling
A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.
b) advertising
Presentation and promotion of ideas, goods, or services by an identified sponsor.
c) sales promotion
Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
d) direct marketing
is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer.
e) guerilla marketing
innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
f) public relations
Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.