Doodle Inc., a renowned interior design services company, tries to increase its customer base through Web presence. It regularly posts its interior decorations on its Web site, and its followers can review the designs, suggest changes, and recommend the company to their friends. This results in electronic word of mouth advertising. Doodle uses social media as a(n) _____.​

Doodle Inc., a renowned interior design services company, tries to increase its customer base through Web presence. It regularly posts its interior decorations on its Web site, and its followers can review the designs, suggest changes, and recommend the company to their friends. This results in electronic word of mouth advertising. Doodle uses social media as a(n) _____.​



Answer: earned media


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