Roar Bros., a beverage manufacturing firm, has recently launched a new energy drink. To make consumers aware of the new drink and to stimulate their interest in it, the managers at Roar Bros. want to use owned media to promote their new product. In this case, the managers at Roar Bros. will most likely:​

Roar Bros., a beverage manufacturing firm, has recently launched a new energy drink. To make consumers aware of the new drink and to stimulate their interest in it, the managers at Roar Bros. want to use owned media to promote their new product. In this case, the managers at Roar Bros. will most likely:​



Answer: make short commercials for the energy drink and upload it on YouTube


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