Fyx Autos Inc., an automobile company, has acquired one of its major distributors. This is referred to as

Fyx Autos Inc., an automobile company, has acquired one of its major distributors. This is referred to as



a) Product differentiation

b) Vertical integration

c) Offshoring

d) Horizontal merging

e) Product Commercialization



Answer: b) Vertical Integration


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Principles of Marketing

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