Marketing MCQ Principles of Marketing Vibgyor Phones Inc., a cell phone manufacturer, expects its retailers not to sell other brands of cell phones in their stores. However, most retailers disagree with this, arguing that their profitability is reduced when they carry only one brand. Such conflicts are referred to as _____ conflicts.

Vibgyor Phones Inc., a cell phone manufacturer, expects its retailers not to sell other brands of cell phones in their stores. However, most retailers disagree with this, arguing that their profitability is reduced when they carry only one brand. Such conflicts are referred to as _____ conflicts.

Principles of Marketing

Vibgyor Phones Inc., a cell phone manufacturer, expects its retailers not to sell other brands of cell phones in their stores. However, most retailers disagree with this, arguing that their profitability is reduced when they carry only one brand. Such conflicts are referred to as _____ conflicts.

a) Circular

b) Horizontal

c) Spiral

d) Nonlinear

e) Vertical

Answer: e) Vertical

Marketing MCQ

Vibgyor Phones Inc., a cell phone manufacturer, expects its retailers not to sell other brands of cell phones in their stores. However, most retailers disagree with this, arguing that their profitability is reduced when they carry only one brand. Such conflicts are referred to as _____ conflicts.

Vibgyor Phones Inc., a cell phone manufacturer, expects its retailers not to sell other brands of cell phones in their stores. However, most retailers disagree with this, arguing that their profitability is reduced when they carry only one brand. Such conflicts are referred to as _____ conflicts.

Learn More :

Share this